aalina
tabani
P A R T N E R S H I P S T R A T E G Y
TALENT | ENTERTAINMENT | LIFESTYLE | CULTURE
CAMPAIGN
eXAMPLES
DJ Flying Lotus partners with The North Face to celebrate UNDERCOVER collab.
Flying Lotus produced a set inspired by the theme of The North Face's collab with UNDERCOVER - the balance of calm and chaos. FL's performed in front of key tastemakers in culture including media and talent shortly after the line was unveiled.
Pharrell Williams' Non-Profit YELLOW Partners with STEM to promote Curiosity & Learning
STEM donated $1M to PW and Yellow's new school opening in Norfolk, VA with the purpose to build a rooftop designed to foster curiosity and learning about nature & outdoors. To launch the partnership Pharrell spoke on a panel ahead of his Something in the Water festival to speak to the importance of supporting learning and curiosity for youth and how the partnership feeds that purpose.
Remi Wolf collaborated with The North Face to design a custom Renewed outfit for Coachella 2023. Remi wore her fits on-stage during Weekend One of performances, highlighting her unique style and tying to her interest in sustainable clothing in a way only The North Face could.
Remi Wolf links with The North Face to design custom Renewed / REMADE outfit for Coachella.
Selling Sunset's Jason Oppenheim and Amanza Smith Partner with Keurig
Jason Oppenheim and Amanza Smith from the Emmy-Winning Reality Series Selling Sunset partnered with Keurig to make it the official at-home or in-office coffee brewer of The Oppenheim Group.
Ball Corporation, LA Rams and SoFi Stadium team up to promote Ball Aluminum Cups and Recycling
As the official sustainability partner of the Los Angeles Rams and SoFi Stadium, Ball Corporation works with both entities to educate and empower Inglewood community to recycle while using NFL, concert and non-NFL sporting events to promote the Ball Aluminum Cup - an elevated beverage drinking experience.
CONTENT
EXAMPLES
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TOKYO OLYMPICS TEAM ANNOUNCEMENTS
Directed by Aalina Tabani
Filmed & Edited by Randall Palmer of Fam4Media
work
history
Senior Director
United Entertainment Group
Feb 2022 - Present | Los Angeles
UEG is a global entertainment, lifestyle and sports marketing agency that fosters partnerships between brands and the voices who shape culture.
Director | Athlete Marketing
USA Rugby National Team Programs
Nov 2017 - Feb 2022 | Denver, CO / San Diego, CA
USA Rugby is a member of the United States Olympic & Paralympic Committee, competing in the Summer Games every and Rugby World Cup every four years.
Assistant Director | Sports Marketing
UNLV D1 Football, Men's & Women's Basketball, Baseball
Nov 2017 - Feb 2022 | Las Vegas, NV
UNLV Athletics is a Division 1 school with over 17 intercollegiate athletics programs including D1 Football and Basketball in the Mountain West Conference.
